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Saturday, February 9, 2013

On sponsors, affiliate links, & all that blog business no one discusses

In my last weekend recap I shared that I want to do more personal posts. It's Saturday afternoon and this is what is on my mind. This post has been a long time coming. I have always struggled with the whole idea of making this blog more of a business. In the end I decided that wasn't for me. I still host giveaways and do some product reviews (I try to limit these kinds of posts to 2 a month). I have 1 sponsor that is in my left sidebar and labeled "Sponsor." The rest of the buttons in my left sidebar are just stores I love to support. I don't receive monetary compensation for posting. I enjoy highlighting small businesses and nautical finds. I am happy to do that for free. I have affiliate ads in the right sidebar for stores I like shopping at (J.Crew, Kate Spade, etc). But I am most definitely NOT making anything more than a little spending money (I average about $25 a month in affiliate ad revenue). Last year I was putting a disclaimer on every post: "this is not a sponsored post" because I was so nervous that readers would think posts about new companies/businesses were sponsored (when they weren't)!

I want to be transparent in how I run this blog. If there is an affiliate link included in the post it will now say so at the end of the post. I didn't do this before because I thought it was fairly obvious that affiliate links were being used. But now it will be even more clear. I will continue to post whether I was given a product for free to review. If there is no disclaimer at the end of the post then you will know that I was not given anything for free or compensated in any way.

7 comments:

  1. How did you get the ads for J.Crew?

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    1. The ads on the right are through RewardStyle

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  2. Affiliate links or not - you're adorable and so is your blog!

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  3. Kate - I've been reading for a LONG time and it's obvious that you really enjoy blogging! That's why I'm still here. Keep up the great work!

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    1. Thank you, Sarah Brooke! That means a lot to me :)

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  4. Your dedication to keeping things clear is admirable. I don't mind bloggers making money off of what they do if it allows them to keep doing it and follow their dreams, but my stipulation is that they are always clear about when that is happening. You absolutely go above and beyond in this respect, so thanks!

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    1. Thank you, Julia! I really don't like reading blogs where the author is not clear about compensation or sponsorship and I never want my own readers to be confused!

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