Ale by Alessandra Launch Party

Last week I went to the launch party for the new Ale by Alessandra line at Planet Blue in Beverly Hills. The line is designed by model Alessandra Ambrosio and launched yesterday! It is very much inspired by Alessandra's time in Brazil. Described in four words I would say: Earthy, beachy, feminine, and bohemian. As a working mother of two Alessandra understands the balance between function and style. Her collection has comfortable yet sexy pieces. The dresses are perfect for dinner parties or a girls night out! The tops and shorts are casual for everyday wear

The gorgeous Alessandra modeling one of the dresses from the collection (Dreamcatcher maxi dress)

Alessandra and a friend (modeling the into the mystic twist knot dress from the collection)

On the red carpet

This blue was beautiful in person

Definitely my favorite top. I loved the multi color dots (daydream tee)

Loved this white top too (daisy chain tank)

Pretty floral maxi dress (caravan maxi dress)

daydream ombre tee

There was a DJ for the event and a bar with themed drinks

indio bustier

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